Develop content that will stay relevant for your brand
You’ve probably heard me or other marketers say that content is king. Originally, this concept was introduced by Bill Gates in 1996, who predicted that big money would be made from content -- and he wasn’t wrong!
Flash forward 24 years, and this concept is truer than ever. When it comes to marketing strategies, web efforts, and even newer platforms like social media channels, content is where a company’s main focus needs to be. This content, however, should be evergreen and work for your brand for years to come. I’ve developed a few tips to help you get started.
Why Content Matters
It is not uncommon for my clients to take their focus away from content because they think no one’s reading their pieces. This is a common misconception, because the right content can do so much more than just sparking the interest of a reader. Believe it or not (but please do!) content can help your company:
Content is your first introduction to a potential buyer, so why not make it the best it can be?
How to Develop The Right Content
Now that you know why content is so important, here are three tips to help you write the best, most timeless pieces for your brand.
A simple Google search and a deep-dive into what your competitors are doing should give you the questions that you need to answer.
There’s a lot of work, research, testing and analysis behind developing evergreen content, but once you do, your profits will increase and your brand will only be stronger and more visible to your audience.
Need help getting started? Let’s talk!