Don’t let poor judgement affect your social brand during times of crisis.
Social media is a great tool to have during times like the current COVID-19 crisis, when people are quarantined at home with nothing but their electronic devices. As helpful as social platforms can be, it’s also important to remember that this is not a time to profit from other people’s suffering. Instead, it’s every brand’s responsibility to stay honest, mindful of their content and respectful of what others are going through.
Before you open Buffer and start scheduling posts for the remainder of quarantine, take a look at these 5 dos and don’ts on how to stay classy during COVID-19.
A little comic relief, like doing a hand washing challenge is a tasteful and cautious way to engage COVID-19 on social media. Take TikTok, for example. There are fun hand washing challenges and dances that can show a ‘human’ side of your company/employees to your consumers.
However, joking about a global pandemic that has affected millions of lives without being careful will not only be in poor taste, but will most likely make your audience question the authenticity of your brand. Before posting a meme, ask yourself whether a few likes are worth potentially hurting your brand.
Unprecedented times mean that our original content calendars and marketing plans will have to shift. Fortunately, we are all in this together and trying to do the best we can.
If you have questions on how to handle your marketing strategy during COVID-19, let me help! Email me at firstname.lastname@example.org and let’s navigate this together.