Use your work-from-home time wisely to develop a social media plan.
When talking to new business owners -- and even more experienced ones -- there’s one thing I hear a lot: “I don’t have enough time to focus on marketing and social media.” And the truth is I totally get it! As important as these channels are to reach the right audience and create awareness, when running a business there’s a million other things to focus about.
So why not take advantage of some down time due to the current quarantine mandate time to learn a little bit more about how to get started? I’ve worked on a few tips for you.
What’s a social media strategy?
Before you start working on your social media strategy, it’s important to understand what this is and why you need one. For non-marketers who are getting used to the lingo, a social media strategy is a defined set of goals, resources, tools, target audiences and metrics that will determine future steps and success of social media efforts.
According to social media scheduling tool Buffer, “Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media.”
So how do I get started?
Sitting in front of a blank piece of paper can be scary and intimidating. So don’t! Instead, start by following these five steps and voila! By the time you’re done, you’ll be halfway through your social media strategy.
Are you struggling to take the first step? Let’s talk! A quick chat might be just what you need to get you going. Contact me at firstname.lastname@example.org and I’ll guide you and your team through the process.